Amazon CPG Digest

Help founders, CEOs, CxOs of CPG brands make sense of and succeed on Amazon marketplace

Featured Posts

The Amazon Q4 leadereship guide

How to run Q4 for your CPG brand when you don't live in Seller Central

Irina Balyurko

5 things for profitable Amazon growth

Irina Balyurko

Archive

How I would fix your Amazon profitability in 30 days

Irina Balyurko

Agentic commerce is real

but let's calm down

Irina Balyurko

First year stall

mistakes established manufacturers make during 1st year on Amazon

Irina Balyurko

Unwinding Amazon's complexity

Irina Balyurko

What game are you in

Or the disappearance of middle class on Amazon

Irina Balyurko

Making Amazon brand presence work for you in 2026

Irina Balyurko

Amazon's digital flagship role for national retail brands

Irina Balyurko

The case for optimism on Amazon in 2026

Irina Balyurko

2025 observations and road to 2026

Irina Balyurko

Demarcation lines of success

Irina Balyurko

Let's talk about pricing on Amazon

Irina Balyurko

The myth of the Infinite Aisle

Irina Balyurko