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The case for optimism on Amazon in 2026
Jan 18, 2026

The case for optimism on Amazon in 2026

Irina Balyurko
Irina Balyurko
2025 observations and road to 2026
Dec 28, 2025

2025 observations and road to 2026

Irina Balyurko
Irina Balyurko
Demarcation lines of success
Dec 21, 2025

Demarcation lines of success

Irina Balyurko
Irina Balyurko
Let's talk about pricing on Amazon
Dec 07, 2025

Let's talk about pricing on Amazon

Irina Balyurko
Irina Balyurko
The myth of the Infinite Aisle
Nov 23, 2025

The myth of the Infinite Aisle

Irina Balyurko
Irina Balyurko
Beyond PPC: Smarter ways to drive sales on Amazon
Nov 16, 2025

Beyond PPC: Smarter ways to drive sales on Amazon

Irina Balyurko
Irina Balyurko
What to Expect from Amazon in 2026
Nov 09, 2025

What to Expect from Amazon in 2026

Irina Balyurko
Irina Balyurko
Let's talk about AI..
Nov 02, 2025

Let's talk about AI..

Irina Balyurko
Irina Balyurko
How to make Amazon sales projections
Oct 26, 2025

How to make Amazon sales projections

principles for forecasting your sales and budgets that actually help you decide

Irina Balyurko
Irina Balyurko
The Case for Repeat Buyers
Oct 19, 2025

The Case for Repeat Buyers

under-appreciated growth engine for CPG brands

Irina Balyurko
Irina Balyurko
The Amazon Q4 leadereship guide
Oct 12, 2025

The Amazon Q4 leadereship guide

How to run Q4 for your CPG brand when you don't live in Seller Central

Irina Balyurko
Irina Balyurko
Amazon launches Amazon Grocery
Oct 05, 2025

Amazon launches Amazon Grocery

Irina Balyurko
Irina Balyurko
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Help founders, CEOs, CxOs of CPG brands make sense of and succeed on Amazon marketplace

Amazon CPG Digest

Help founders, CEOs, CxOs of CPG brands make sense of and succeed on Amazon marketplace

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